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Showing posts with label Digitisation. Show all posts
Showing posts with label Digitisation. Show all posts

Saturday, November 15, 2025

The Ecological Cost of the Digital Revolution

Every time you have some new discovery promising a phenomenal  and unprecedented transformation in people’s lives for the better, there is an inevitable scramble to get a piece of the action- the ecological, environmental, and social consequences of doing so be damned. This is as true of the unbelievable stock market bull run and the cryptocurrency mania of today as it was of the spice and ivory trade of ancient times.
The current mad rush to digitise everything that exists on this good Earth is reminiscent of the unholy contest amongst the newly industrialised European powers a few centuries ago to carve out their colonies in the resource-rich Americas, Africa, and Asia and strip them of everything valuable. The glories that the age of digitisation promises discount the negative impacts of the inexorable race towards a non-analog future. Never mind that the world is already battling the problem of monumental electronic waste in the form of discarded phones, laptops, and batteries. Likewise, it doesn’t matter that the digital revolution requires gargantuan levels of electricity consumption to sustain itself, exacerbating an already precarious climate change scenario. Everything seems to be lost in the clamour of achieving ever-higher valuations by the leading tech companies of the world, especially the ones invested in artificial intelligence or AI.
The social havoc being wreaked by relentless digitisation is all-pervasive. You can see it in the  children who, from a young age, get addicted to their electronic gadgets, with their appalling consequences for  their growth and development. Furthermore, the collapse of traditional ways and means of social networking for people across age groups, as well as the dangers posed by deepfake technology, are not things that can be swept under the carpet without reaping the most harmful consequences in the times ahead.
Let us just look at the ecological costs of the so-called digital revolution and ask ourselves if it is worth all the trouble we are taking to herald it. For all the talk of the growing carbon footprint of our modern lifestyles and the need to avoid unnecessary travel, especially by fossil fuel-run automobiles and aeroplaneswe would be shocked to know that merely using the Internet contributes as much as 1.5% to 4% of the total global greenhouse emissions. 
Photo by Pixabay: https://www.pexels.com/photo/white-windmill-414807/


The inevitable proliferation of AI-powered devices, owing to these being touted as being absolutely indispensable for everyone in the times ahead, leads to a spectre of unprecedented levels of electronic waste. One can get some idea about what lies ahead by letting it sink in that the 2020 Global E-Waste Monitor report points to an e-waste generation of a whopping 53.6 million tonnes. Shockingly, of this, only a mease;y 17.4% had been collected and recycled.
The ecological cost of the digital revolution has to be weighed against its purported benefits by  way of enhanced productivity and profitability on the part of  business houses. Any expected ecological benefits accruing on account of more efficient use of resources and the ability to find solutions to some of mankind's pressing problems pertaining to healthcare, logistics, e-commerce and communication have to be measured against the ecological downside to using the ever expanding ambit of digital product and services. Rushing boldly and madly into the euphoric universe of all pervading rampant digitisation without pausing to study its accompanying negative ramifications is as foolhardy as it possibly can be.




 

Friday, October 3, 2025

The Indian Wellness Industry is Growing and How

 

Photo by Pixabay: https://www.pexels.com/photo/stacked-of-stones-outdoors-289586/

India, the birthplace of yoga, the millennia-old system of achieving physical, mental, and spiritual wellness, is rightfully seeing a huge rise in the formal wellness industry. That a land which always emphasised that the purpose of life was to strike the right balance in whatever one undertook in life, should now prioritise personal well-being over mindless “growth” and accumulation of material assets, is something that signifies a homecoming of sorts.
People have come to understand that the conventional approach to healthcare and wellness, which often involves expensive treatments and healing, is all very well, but adopting a preventive, wellness-oriented lifestyle may help them lead fuller and healthier lives. India, with its traditions of yoga and ayurveda, which evolved from the soil of this land, is best suited to evolve a wellness culture that combines the ancient wisdom of the land with the best modern scientific practices in the realm of health and wellness.
Given the growing awareness of lifestyle diseases resulting from modern, fast-paced lifestylesit is not surprising that the Indian health and wellness market achieved an impressive market size of $156 billion in 2024. This figure is expected to reach as high a figure as $256.9 billion by 2033, representing a CAGR growth of 5.3% in the 2025-33 time period.As a matter of fact, India is poised to benefit substantially from the growing international wellness tourism industry as well, which is expected to reach $1.3 trillion in size this year.  
There are several factors that are propelling this stupendous growth in the Indian wellness industry in particular, which is expected to achieve a market size of $72 billion by the end of 2025. The Indian  corporate wellness market, which achieved a creditable $639.1 million revenue in 2024 is projected to hit $809 billion in 2030 representing a CAGR of 4% in the 2025-30 time period.
The employment generation potential of the wellness industry too is quite large on account of the growing demand for qualified and experienced professionals who can help wellness companies meet the ever growing demand for their products and services. This is amply demonstrated by the fact that the beauty and wellness segment employs as many as 12.3 million people. What’s more, 66% of such employees are women. Hearteningly, the number of people employed in the sector is expected to grow to about 20.3 million by 2027.
Furthermore, in light of the growing importance given to personal wellbeing in the post pandemic era, more and more people are looking to India for solutions, given its association with yoga, ayurveda, and a rich age age-old tradition of turning to nature for wellness and good health. Large numbers of Indian and foreign tourists have started taking regular wellness holidays. This explains why the Indian wellness tourism  industry boasted a value of $19.43 billion in 2024, which is expected to reach $29.88 billion in 2031, achieving a CAGR of 6.45%.
One of the most important reasons for the rapid growth of the Indian wellness industry has to be the massive growth in digitisation witnessed in the country. With a very high smartphone penetration, more and more people are accessing wellness services via healthcare apps and online platforms.
The government’s promotion of digital healthcare through its Ayushman Bharat Digital Mission has played an important role in raising awareness about the need for a comprehensive digital health approach in the country. It is not surprising, then, that the Indian digital fitness and welfare platforms market is already valued at $1.5 billion.
The Indian wellness industry is definitely a bright spot on the Indian economic horizon, with plenty of tailwinds to ensure its exponential rise in the times ahead.