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Monday, July 29, 2024

Spiritual underpinnings of an Indian

Photo by Vipin Labroo

That India is the land of spirituality is an age-old and well-worn cliche. There is a global multi-billion dollar industry that sells our country as the land of millions of gods, myriad festivals, yoga, Nirvana and all that.

But what are the real spiritual underpinnings of the average Indian? What is his worldview and his view of his place in it? Is he or she really the deeply spiritually inclined person who is oblivious to the trappings of the material world or are they totally enamoured of the pleasures of the world as demonstrated by our recent exuberant celebration of India overtaking Britain to become the fifth largest economy in the world.

Perhaps, there is a bit of both- a deep reverence for all manner of life on Earth and indeed nature itself in all its glorious manifestations as well an unabashed appreciation and celebration of everything material. The former is evident from the kindness shown to animals across the land by ordinary people leaving food and water for stray animals, and the fact that millions upon millions of Indians are vegetarian simply because of their belief in the sanctity of life- which is not visible in any other part of the world.

On the other hand, the avarice and hankering after the good life are evident in the manner people put their own good above that of society, as evidenced by the rampant corruption, almost non-existent social decorum and civic sense in so many and the senselessly grandiose weddings that sometimes even bankrupt families.

So, who are we as a people? From the earliest times, our country has been a land of striking contrasts- enormous wealth and privilege enjoyed by a few alongside an austere life for the many. Even in the much-heralded pre-colonial era, when India's economy was the largest in the world, it was the kings, maharajas and merchants who were wealthy, while most people lived a frugal life. That is exactly how it is today, with a few wealthy individuals cornering a major portion of the nation's wealth leaving the rest of us to somehow get by in life. No doubt we have a growing middle class, some of whom have decent purchasing power, but no one can claim that there is an equitable distribution of wealth

Doesn't the fact that India has existed without major upheavals (like the frequent seismic revolutions in the Western world) for millennia say something about our worldview? We let things happen because they will and wait for the inevitable turning of the wheel. Gandhi knew this about us and, therefore, chose non-violence and passive resistance as the way to show the British that the wheel had turned and their time in India was up.

Gandhi knew the pulse and heartbeat of India like no one else. He felt that India's strength was its simplicity and the simple way of life. It gave the ordinary Indian a hard, but still content life, which was all that ultimately mattered according to Gandhi.

He didn't want the Industrial Revolution with all its so-called ideas of progress to contaminate the Indian way of life. He would have been likely horrified by the technology revolution that has so impacted India. He wouldn't have thought much of all the highways being constructed to the holiest religious shrines in ecologically sensitive zones, high in the Himalayas. The man who went on the celebrated Dandi march to protest the levying of a tax on the making of salt would much rather have people walk to pilgrimage centres than drive on all-weather roads in an SUV.

Our spiritual moorings are driven by a belief in karma, or rather the dispassionate performing of it, without being unduly perturbed by the consequences or lack of them. Life is an ever-turning cycle of good and bad resulting from how we conduct our lives. This helps us weather crisis after crisis with relative equanimity, keeping us sane and safe while the world around us goes mad.

The world today is rife with war, pandemics and economic and demographic slowdowns that could lead to even the demise of nations. Above all, there are all the indications of a collapsing world order leading to a long era of chaos and destabilisation. The world may fear its coming, but we in India know that it is a mere turn of the wheel.




 

Wednesday, July 10, 2024

Why brands and businesses are better served by human-written content than AI-generated content

 

The advent of Generative AI tools like ChatGPT and Google Gemini has seen brands and businesses worldwide turn to AI to create content.  The move seems logical as these seem to be able to create what appears to be extremely well-written content in moments, freeing marketing managers and business owners with the necessity of giving extensive briefs to their content writers, only to have them turn out content that often needs many iterations to finally reach a stage where it is ready for dissemination.

But are things really all that wonderful with using Generative AI to create content for businesses, or is this the entirely wrong way for a business to go about its business of creating content? According to Neil Patel, one of the foremost authorities on digital marketing in the world, human content performs better than AI content.[1] According to a study conducted by his team, human-generated content fared 5.44 times better in generating traffic than AI-generated content. It also found that every minute spent writing by humans received 4.10 visitors to 3.25 in the case of AI-generated content.  Patel attributed the superior performance of human-generated content on account of it being better with regard to emotion and context.

What is important to understand about writing great content is the fact that while Generative AI's ability to put across complex information in an easy-to-comprehend manner might be extraordinarily good, it is also important that it be done in the kind of language that resonates with the target audience in question. It is humans who are better at doing so, as unlike AI, they can truly know where their audience is coming from and contextualize the content for them. This is something that Generative AI struggles with as it is not adept at asking the right questions as it has lived experience and is totally bereft of emotional intelligence.

AI writing might be smart and efficient, but it lacks personality. It is more like the Nazi army’s blitzkrieg across Europe in the Second World War. Human writing on the other hand can be likened to Churchill’s, “We shall fight from the beaches--- speech.” We all know who finally won that epic war.



[1] https://neilpatel.com/blog/ai-vs-human-content/

Tuesday, July 2, 2024

Landlocked India catching up with peninsular India?

 

Ever since colonial times, peninsular India has led the nation in terms of economic, social and human development indicators. The British and other colonial powers entered India by the sea route and their new-fangled European ideas shaped by the Industrial Revolution first struck root in the peninsular part of the country from where they worked their way up till they established their capital in Delhi, the seat of power for many northern empires since at least the medieval times.

Both the Northern and Southern (corresponding with peninsular India) parts of India had their fair share of empires and kingdoms down the ages, each of them contributing in their unique ways to the social, political and cultural landscapes of the vast Indian sub-continent. The coming of the Europeans upended centuries and even millennia-old ways of living that had developed and evolved locally in all parts of the country. The various regions of India interacted with and were influenced by one another and there was a lot of travel, trade and cultural exchange on the subcontinent that led to its forging a unique identity that nations and peoples around the world recognized as the Indian nation with its many Indian people.

The East India Company first marked their presence in Bombay, Madras and Calcutta, cities that they founded where they set up factories and trading posts that let them export cotton textiles from India to a ravenous West which had an insatiable demand for these products. It is no coincidence that these three cities continue to be amongst the largest metropolises of the nation with only their names having been Indianised as a nod to a pre-colonial past and heritage. From their bases in peninsular India, the British took it upon themselves to conquer the rest of India which was marginally helmed by a very decrepit and weakened Mughal empire constantly being challenged by emerging Maratha power and hundreds of kingdoms of myriad sizes spread across large parts of the country.

As a consequence of the rapacious and grossly exploitative policies of the British, first under the East India Company and later under the British Crown, the people of India saw not only their land turn from the richest nation in the world to among the poorest, but also their culture, language and way of life being undermined, leading them to fight for their freedom from the colonialists.

In the era leading up to independence, European merchants and traders found the peninsular region to be more attractive than the northern land-locked parts of India, on account of its accessibility and richness of resources. It was also politically more amenable to engage with overseas powers and entities due to its maritime tradition. That being the case, the northern parts of the country too were centres of considerable economic and trade activity, given that the declining Mughal and other North Indian kingdoms still had a legacy of economic activity that went back centuries.

Since independence, peninsular India has consolidated its natural advantages to become the engine of the nation’s economic growth. It boasts higher levels of education and income than the north of the country. A burgeoning middle class endow it with the right kind of human resources that make the region globally competitive.

The northern part of the country on the other hand has fared relatively poorly, as evidenced by the fact that it has some of the largest concentrations of mass poverty anywhere, often compared to sub-Saharan Africa. Though there are regional disparities in other nations of the world, the divide in India in terms of lop-sided economic development is quite stark.

Things, however, look to be changing with North India finally shaking off its languor and putting its foot on the gas pedal. According to Financial Times columnist, author and investor, Ruchir Sharma the average economic growth rate of southern Indian states in the 2007 to 2010 period went down from 7% to 6.5%, even while that of the northern parts went up substantially from 4.5 to 6%.[1] Further evidence of land-locked India's improving economic performance is found in the national state-wise per capita income figures which show Delhi at the number one spot, Chandigarh at number three, Haryana at number six and Uttarakhand at number eight. This compares quite favourably with the figures notched up by peninsular states with Kerala at number seven, Maharashtra at number nine, Karnataka at number ten, Tamil Nadu at number eleven, Telangana at number 12 and Andhra Pradesh at number eighteen.[2]

In terms of the Net Domestic Product of Indian states, the land-locked regions of the country are represented by UP at number three, and Rajasthan at number seven, while states from peninsular India dominate the rankings with Maharashtra at number one, Tamil Nadu at number two, Karnataka at number four, Gujarat at number five, West Bengal at number six and Kerala, Andhra Pradesh and Telangana at eight, nine and ten respectively.[3]

While the land-locked parts of the country have begun to get their act together to enhance their short, medium and long-term economic growth prospects, vis-à-vis their peninsular counterparts, it is obvious that there is still a fair distance to be covered. This is evident from the fact that the worst ten infant mortality rates pertain to land-locked states.[4]

The old clichés of the urbane, wealthy and well-educated southern part of the country versus the poorer, more populous and essentially rural parts of the northern land-locked region may be nothing more than crude generalisations, what with the emergence of technology hubs like Noida, Chandigarh, and Gurgaon in the North, but the fact remains that the latter have their tasks cut out, with regard to growing their regional economies and providing employment to their youth.

The difference in economic growth and development across different regions of the country is the result of a complex set of factors, not the least of which is the colonial legacy left behind by the British.  India was a flourishing economic entity before the colonialists subverted it.  Things, however, seem to have come a full circle with the Indian economy having grown larger than that of its erstwhile colonial masters and inching close towards the third spot. The lop-sided economic growth within the country is something that can be addressed as time goes by and India grows richer and richer.

 

 



[1] https://www.firstpost.com/business/economy/can-north-india-overtake-arrogant-south-in-growth-292855.html

[2] https://theprint.in/economy/is-south-india-really-richer-than-the-north-three-charts-that-show-the-truth/103253/

[3][3] https://theprint.in/economy/is-south-india-really-richer-than-the-north-three-charts-that-show-the-truth/103253/

[4] https://www.bbc.com/news/world-asia-india-62951951