Visit BlogAdda.com to discover Indian blogs Content & Communications-Vipin Labroo

Thursday, October 9, 2025

Love affair with motor vehicles in pre liberalisation India

 


                                                 

                                          https://commons.wikimedia.org/wiki/File:Fiat_1100.jpg


For millennials, Gen Z and Gen Alpha, India of the very recent past may as well have been the proverbial land of snake charmers. With so many flashy car brands offering a host of cutting edge features buzzing up and down India’s many roads and highways across its many cities, towns and increasingly villages, they would conjure up images of a medieval dystopia about what was after all a very modern 20th century India with myriad outstanding achievements to its credit.


It is true that before the launch of the Indo- Japanese Maruti-Suzuki 800 in the early 1980’s most Indian cars and motor vehicles were outdated, sluggish and inefficient when compared with what was driven in other countries around the world, including our neighbouring ones. The liberalization of the Indian motor vehicle sector continued into the 1990s,  dazzling the people of the country with the world’s leading automobile brands. Apart from Suzuki, the likes of Honda, Kawasaki, Mazda, Opel, Ford, Chevrolet, Nissan, Isuzu, Daewoo and many other renowned motor vehicle legends graced the Indian roads ushering in the modern Indian automobile revolution. Today the Indian automobile market has some outstanding international and homegrown car brands to cater to the needs of the country's huge middle class and its increasingly large number of millionaires and billionaires. The roads of cities and towns throughout the length and breadth of India see all manner of cars these days- from the humble hatch backs to luxury vehicles from the stables of Mercedes, BMW, Audi, and Jaguar, not to speak of sporty SUVs where the bigger the better is the mantra.


But that does not mean that the pre-liberalisation generation of India did not have its own love affair with motor vehicles of which the country in fact boasted a rich tradition and history harking  back to the earliest days of the twentieth century. The maharajas and the British high officials of the day were the first ones to use automobiles in India. By the time the country gained independence, the well heeled among the local populace too started owning cars.


This was the era of premium luxury automobiles which reflected the class and status of their owners. Brands like Rolls Royce, Plymouth, Bentely, Chevrolet,and Buick were owned and flaunted by royalty and wealthy business people like the Parsees. Other well to do people had their Morris Minors the precursor to the grand old Ambassador car the emblem of pre liberalisation India of languid pace.


Some enterprising Indians would dazzle their compatriots by buying contemporary foreign brands of cars at auctions conducted by the State Trading Corporation and driving around the streets of large cities like Mumbai and Delhi. Imagine the looks of envy when someone would drive by in their massive Chevrolet Caprice among a sea of dreary  Ambassadors and Fiats!


The children who grew up in the 1970s to 1980s, however,  carry vivid memories of the era of stately and graceful, if lumbering vehicles that took them to their destination albeit not at today's frenetic speed to this day. It was the era of the great Indian triumvirate of Ambassador, Fiat and Standard cars which remained pretty much the same vehicle barring a few minor and cosmetic  upgrades from time to time for decade upon decade. Other much loved vehicles from that era were the Matador Van and the Jonga jeeps and the Shaktiman trucks, which were used largely  by the army. All the buses and trucks were from Tata and Ashok Leyland, save a few by Hindustan Motors and some by Dodge, which one saw occasionally.


Among the two wheelers, it was the Bajaj Chetak scooter that ruled the roost, alongside the stately Lambretta. The most coveted of the bikes was the Enfield Bullet 350, with its iconic thumping sound which the armed forces and the police forces of the country bought in large numbers. The Yezdi and Jawa bikes were also very popular among the young for their stylish appeal. The Rajdoot Mini, which Rishi Kapoor popularised in his debut film Bobby, was also quite popular with the young and trendy. Rajdoot also mass produced other bigger bikes for the masses, including milk-men who would attach large cans of milk to either side of a bike and go on their daily deliveries.


Three wheelers from Bajaj and Lamberetta became the poor man's taxi, with the larger Tempo three wheeler with its distinctive growl being used to ferry goods across short distances. 


These vehicles coexisted with bullock carts, cycle rickshaws and interesting hybrid vehicles like old American second world war leftover Hardly Davidsons being repurposed in Old Delhi as the iconic Phut Phut rickshaws capable of carrying six to eight passengers.


Automobiles had character in those times and people loved their cars and bikes dearly, almost like a family member, as they often were with them for years, sometimes even decades. It was a very different time, when cars didn't have air conditioning, but small electrically operated fans to circulate a weak breeze amongst the passengers. Other cars would show up with straw mats on the roofs of their cars on which their owners would spray water on hot summer days, to create some manner of primitive air conditioning. 


Those were indeed very different times, but splendid times, nevertheless. Like the old Dylan song goes- ‘the times,  they are a changin.” It's a pity they are.


Sunday, October 5, 2025

India’s tryst with ethanol

When I was in school, I learned about how Brazil transitioned to largely using ethanol-blended fuel for its automobiles, as it could source it from sugarcane, which grows in abundance in Brazil. Given that India has always relied excessively on imported petroleum products to power its automobiles, I had wondered then why India, which, along with Brazil, is among the top two sugarcane-growing nations in the world, shouldn’t follow suit?  Doing so would not only have shaved off billions from India’s import bill, but it would also have made it less susceptible to geo-strategic blackmail like the one it finds itself subject to on account of the Russia-Ukraine conflict.

While India is trying to pivot away from its reliance on imported oil by stepping up domestic oil exploration and encouraging the widespread adoption of EV technology, it is in leveraging its natural advantage of being home to one of the largest agriculture-based economies in the world and making a move to biofuels like ethanol that it may find true energy security. While oil is messy, polluting, expensive, and causes global warming, the EV industry is heavily reliant on Chinese imports, making it a potential security nightmare. Besides, EVs or electric vehicles are non-polluting only if the electricity used to charge them is produced in a non-polluting way. With most of India’s power plants being coal-powered, going for large-scale adoption of EVs might not help fight the raging pollution levels across the Indian urban landscape. The advantages of using ethanol are many. These include, among other things, better engine performance, higher fuel efficiency, and the kicker being ensuring the energy security of the nation.

Photo by Atlantic Ambience

India’s ethanol journey

 India embarked on an Ethanol Blended Petrol (EBP) programme in the early 2000s and has gradually enhanced the ethanol component in the fuel mixture from 5% to the present 20%. A 10% target was achieved five months early in June 2022, and an even more impressive 20% target was achieved by July 2025, an incredible five years ahead of schedule. The government caught on with the potential of using ethanol as a game changer at a particularly fortuitous time, given how global warming is having a visible impact across the length and breadth of India, and the tumultuous global geo-strategic landscape is impacting the nation’s ability to secure its energy needs.

The Path Ahead

One of the biggest hurdles in the adoption of ethanol-blended fuel in India is the large number of old vehicles that may not be entirely suited to running efficiently on it. The newer vehicles have no such issues. As a matter of fact, automobile manufacturers in the country should look at making flexible fuel vehicles like they have for years in Brazil, capable of running on variable proportions of a petrol-ethanol blend. Brazil even has vehicles that run on pure ethanol, comprising 95% ethanol and 5% water.

It is heartening that major Indian automobile companies have stepped up to the plate with their plans to foray into the exciting world of flexible fuel vehicles. With the government planning to extend the same incentives that it extended to EV manufacturers to flexi-fuel vehicle manufacturers soon, the future for rapid adoption of such automobiles seems to be quite bright. In the meantime, it is important that the required fuel dispensing infrastructure be developed and people be made aware of the benefits of using flexible fuel vehicles, also known as FFVs.

Making a move to an ethanol-blended fuel dispensation does have its critics, who argue that the fuel is not compatible with a large number of old vehicles used in the country. Then there is the whole argument about the diversion of food crops like rice and maize towards ethanol production, which might impact the hard-fought-for food security of the nation. Other possible problems could be in the shape of using sugarcane and other water-intensive crops in the manufacturing of ethanol.

However, given the vastness of India and the natural resources it possesses, these are not deal breakers, and solutions can be worked out that adequately address these concerns. India’s tryst with ethanol has been a fruitful one, and continuing down this path will help the nation secure its energy needs for all times to come.
















 


Friday, October 3, 2025

The Indian Wellness Industry is Growing and How

 

Photo by Pixabay: https://www.pexels.com/photo/stacked-of-stones-outdoors-289586/

India, the birthplace of yoga, the millennia-old system of achieving physical, mental, and spiritual wellness, is rightfully seeing a huge rise in the formal wellness industry. That a land which always emphasised that the purpose of life was to strike the right balance in whatever one undertook in life, should now prioritise personal well-being over mindless “growth” and accumulation of material assets, is something that signifies a homecoming of sorts.
People have come to understand that the conventional approach to healthcare and wellness, which often involves expensive treatments and healing, is all very well, but adopting a preventive, wellness-oriented lifestyle may help them lead fuller and healthier lives. India, with its traditions of yoga and ayurveda, which evolved from the soil of this land, is best suited to evolve a wellness culture that combines the ancient wisdom of the land with the best modern scientific practices in the realm of health and wellness.
Given the growing awareness of lifestyle diseases resulting from modern, fast-paced lifestylesit is not surprising that the Indian health and wellness market achieved an impressive market size of $156 billion in 2024. This figure is expected to reach as high a figure as $256.9 billion by 2033, representing a CAGR growth of 5.3% in the 2025-33 time period.As a matter of fact, India is poised to benefit substantially from the growing international wellness tourism industry as well, which is expected to reach $1.3 trillion in size this year.  
There are several factors that are propelling this stupendous growth in the Indian wellness industry in particular, which is expected to achieve a market size of $72 billion by the end of 2025. The Indian  corporate wellness market, which achieved a creditable $639.1 million revenue in 2024 is projected to hit $809 billion in 2030 representing a CAGR of 4% in the 2025-30 time period.
The employment generation potential of the wellness industry too is quite large on account of the growing demand for qualified and experienced professionals who can help wellness companies meet the ever growing demand for their products and services. This is amply demonstrated by the fact that the beauty and wellness segment employs as many as 12.3 million people. What’s more, 66% of such employees are women. Hearteningly, the number of people employed in the sector is expected to grow to about 20.3 million by 2027.
Furthermore, in light of the growing importance given to personal wellbeing in the post pandemic era, more and more people are looking to India for solutions, given its association with yoga, ayurveda, and a rich age age-old tradition of turning to nature for wellness and good health. Large numbers of Indian and foreign tourists have started taking regular wellness holidays. This explains why the Indian wellness tourism  industry boasted a value of $19.43 billion in 2024, which is expected to reach $29.88 billion in 2031, achieving a CAGR of 6.45%.
One of the most important reasons for the rapid growth of the Indian wellness industry has to be the massive growth in digitisation witnessed in the country. With a very high smartphone penetration, more and more people are accessing wellness services via healthcare apps and online platforms.
The government’s promotion of digital healthcare through its Ayushman Bharat Digital Mission has played an important role in raising awareness about the need for a comprehensive digital health approach in the country. It is not surprising, then, that the Indian digital fitness and welfare platforms market is already valued at $1.5 billion.
The Indian wellness industry is definitely a bright spot on the Indian economic horizon, with plenty of tailwinds to ensure its exponential rise in the times ahead.














Saturday, September 20, 2025

The Indian BFSI Sector is where all the growth is

 

AI-generated image


The Indian BFSI (Banking, Financial Services and Insurance) sector has seen humongous growth over the last two decades, having grown in GDP from Rs. 1.8 trillion in 2005 to Rs. 91 trillion in 2025- a whopping 50X rise in value.[1]Apart from the burgeoning size of the economy and the accompanying rise in consumption of financial services, the greater inclusion of people living in tier II and tier II cities has also given a fillip to the sector, with aspirational spending leading to a lot of the credit growth. The government, on its part, has gone out of its way to ensure that more and more people join the formal banking system via Aadhar and the e-kyc aided simple account opening process. It has also helped put in place a highly efficient Direct Benefit Transfer (DBT) system to reach funds directly to the beneficiaries in their bank accounts, helping ingrain banking habits in a larger and larger number of people.

The highly successful and transformational digital payments revolution in the shape of UPI or Unified Payment Interface has put India right at the top of the world with regard to real-time payment transactions. Fintech startups have played their part in the growth of the sector on account of their tie-ups with banks, helping the latter make their services vastly more accessible as well as customer-friendly. The BFSI sector has, in fact, been a frontrunner with regard to the use of data analytics and AI to help take its services to the next level. The widespread use of mobile banking is a sterling example of how technology can help improve the reach and efficiency of Indian banks.

Exponential Growth of Credit

The Indian middle classes have taken to credit like never before, allowing banks to achieve double digit growth in terms of credit uptake. This is particularly true for retail loans helping people finance the purchase of houses, vehicles, and even personal expenses. The scope of growth for credit to the private sector is quite good, given that India’s domestic credit to the private sector stood at 55% of the GDP in 2020, which is quite less than the global average of 148% according to World Bank figures. Compared to Chain’s 128% of GDP, South Korea’s 165% and even Vietnam’s 148% India can do much better on this front in the days ahead.[2]

Low Insurance Penetration

As a low insurance penetration nation, the scope of growth for insurance products is immense in India. With a mere 4% penetration in 2023, the sky is the limit when it comes to industry growth. The good news is that the Indian insurance industry already boasts a Gross Written Premium (GWP) in excess of $130 billion and an 11% CAGR (from the fiscal year 2020 to the fiscal year 2023.)[3] IRDAI, the body that oversees the Indian insurance industry, has initiated a number of reforms that have made insurance products much more accessible and easier to understand than they were in the past. The emergence and growth of private players has led to a number of benefits, including a rise in investment and the deployment of technology accompanied by a discernible rise in efficiency. Besides, the more liberal foreign investment policies have made global insurance majors look at the Indian insurance sector with renewed interest.

The Indian FinTech Revolution

The Indian FinTech revolution has made the world sit up and take notice. The smooth roll out of the universal digital payments system UPI has impressed nations from across the first and the third worlds. The Indian FinTech revolution has been fueled by the large scale adoption of innovative digital technologies that help meet the demand for efficient and cheap financial services and products. It is not surprising that the Indian FinTech sector has received $20 billion plus investment in the last five years.[4]
The potential for growth for the Indian FinTech over the next two decades is quite robust, given that less than 50% of the nation’s population has access to digital payments, and the number of people with access to credit is a measly 10%.[5]

BFSI- An Employment Generator Par Excellence

The BFSI sector provides employment to 6.1 million professionals, of which banking provides jobs to 2.4 million workers, NBCF to 2.2 million, insurance half a million, and other financial services 1 millon workers. [6]Going forward, one can expect the Indian BFSI sector to continue to do extremely well in terms of providing employment to the young. It is expected that it will provide employment to some 250,000 people by 2030, with most of the hiring happening in Tier II and Tier III cities. Much of the employment will be generated by wealth and insurance businesses who are looking to hire financial planners, digital underwriters, investment advisors, and claim automation professionals.[7]

Conclusion


The Indian BFSI sector is the sector to watch out for in terms of it sheer potential for growth and ability to generate employment. Driven by widespread digital adoption, a stupendous growth in financial inclusivity, the growth of diverse business and employment opportunities, as well as the fact that the Indian economy is on the ascendant, the Indian BFSI is in a fortuitous and happy space that is likely to remain that way in the foreseeable future.
[1] https://www.livemint.com/companies/news/indias-bfsi-sector-grows-over-50-times-in-two-decades-share-of-banks-reduced-due-to-nbfcs-report-11745462233150.html
[2] https://www.ey.com/en_in/insights/india-at-100/how-india-can-fill-the-credit-gap-to-fuel-economic-growth
[3] https://www.mckinsey.com/in/our-insights/steering-indian-insurance-from-growth-to-value-in-the-upcoming-techade
[4] https://www.pwc.in/assets/pdfs/investing-in-indias-fintech-disruption.pdf
[5] https://economictimes.indiatimes.com/small-biz/sme-sector/fintech-revolution-2-0-is-expected-to-unfold-in-india-in-the-next-10-years-mobikwiks-upasana-taku/articleshow/120891118.cms?from=mdr
[6] https://www.praxisga.com/insights/education-and-employability/unlocking-growth-skilling-opportunities-in-india-s-bfsi-sector
[7] https://economictimes.indiatimes.com/industry/banking/finance/banking/bfsi-sector-to-add-2-5-lakh-jobs-by-2030-hiring-shifts-to-tier-ii-iii-cities-report/articleshow/123426130.cms?from=mdr

Wednesday, September 10, 2025

Generative AI Moving From LLM to SLM?

 

Photo by Google DeepMind: https://www.pexels.com/photo/an-artist-s-illustration-of-artificial-intelligence-ai-this-illustration-depicts-language-models-which-generate-text-it-was-created-by-wes-cockx-as-part-of-the-visualising-ai-project-l-18069696/

While LLMs, or large language models, have played a pivotal role in the significant growth witnessed by GenAI, they do come with a number of built-in issues that act as a damper on the universal adoption of the technology. For one, the fact that LLM necessitates the training of models that need to take billions and billions of parameters into account, which is something that requires an enormous amount of investment. This ensures that only the largest technology companies with untold resources can seriously look at adopting this technology. Besides, the sheer consumption of energy to run the servers can prove to be an environmental nightmare.

This is where the move to SLMs or small language models makes eminent sense. As these need to conform to a much smaller number of parameters than in the case of LLMs, they are able to run admirably on devices with lesser processing power, including browsers, edge & IoT devices, and smartphones. What’s more, the quantum of resources needed to be deployed for this is way lower.

SLM technology is more decentralized in that it can be customized to handle precise tasks as well as datasets. This exposure to much more diverse datasets often makes them much more efficient than large language models trained on a limited amount of data. As smaller language models do not have large hardware requirements, these are usually much cheaper to deploy, encouraging more and more organisations and individuals to leverage their power. Another great advantage of using SLMs is the fact that one no longer needs to share one’s sensitive information with external servers, helping you to have enhanced digital security. As you can never really fully comprehend the decision making process with regard to LLMs, there is an ever present trust deficit that does not bode well for the implementation of that model in a manner that aligns with your objectives.

The widespread adoption of SLM that we see on a daily basis includes things like smart mail suggestions, grammar and spelling checks, voice assistants, real time text translations, search engine auto fills, and so on. This is a testament to the increased use of SLMs in preference to the conventional LLMs by more and more businesses and enterprises, especially by those who put a premium on cost, better control over technology, and the security of sensitive information.

 

Summary

Though both LLMs and SLMs have played a critical role in mainstreaming GenAI, the growing popularity of the latter is something that has been quite discernible for some time now. To summarise, SLMs are growing in popularity on account of the fact that LLMs require the deployment of large amounts of resources, which require a substantial investment. Apart from that, SLMs lend themselves to customization more easily, making them a more efficient alternative to LLMs. To top it all, SLMs offer better security. SLMs are increasingly taking over from LLMs across small businesses and enterprises and this trend is here to stay.

 

 

 

 


Tuesday, September 2, 2025

Using AI for Digital Marketing

 AI is being used for practically every field of human endeavour, and it cannot be that it will not be leveraged for something like digital marketing, which, as it is, depends upon technology to achieve results. A majority of marketing professionals around the globe are quite comfortable using AI tools in their day to day work. The level of adoption may not be uniform, but there is no denying the fact that AI adoption in the field of marketing is growing by the day.

Not surprisingly, the most pervasive use of AI is in written content in the shape of blogs, social media posts, and emails. It is also used extensively for carrying out market research and automating tasks. Amongst the biggest benefits of using AI for digital marketing is the fact that it can allow one to personalise one’s marketing efforts to speak to one’s prospects’ and customers' specific needs and requirements.  AI applications also help digital marketers with SEO and advertising, and campaign optimisation. It also helps analyse customer-related data obtained from diverse platforms and make accurate demand forecasts.
  Image generated by Google's Gemini AI

                                  


AI tools used for Digital Marketing

Most people are aware of generative AI tools like ChatGPT, Google Gemini, and Claude AI; there are a large number of other very useful AI tools that digital marketers can put to good use for a whole range of functions. Let’s get a lowdown on some of them-
  1. Midjourney
Midjourney is a generative AI tool that generates images based on prompts provided in natural language. While its speed and accuracy are quite noteworthy, its ability to allow savvy digital marketers to give full rein to their creative imagination is what is remarkable about this tool.
​2. Drift
Drift is a very useful AI chatbot that helps with lead generation. Besides, it is great for customer interface. Not only does it offer a proactive chat feature, but it also enables lead qualification via conversational AI, besides offering integration with CRMs.
​3. Evolv.ai
Evolv.ai is a handy AI tool that helps businesses provide improved customer experiences in real time with the help of AI and machine learning. It is a knowledge management tool that helps them make sense of AI-generated recommendations by integrating various types of business intelligence.
​4. Mailchimp
Mailchimp is a popular AI-powered email marketing tool. It is very useful as it not only helps one personalise content, but to also helps figure out the best time to send out marketing emails. This is one tool that can help a business increase both the number of new as well as  repeat customers.
​5. Surfer SEO
Surfer SEO is a very useful tool used for on-page optimisation. It is cloud based and can help a business analyse its pages vis-a-vis the currency ranked ones on any of the  search engines. The advent of AI has changed SEO. With Surfer SEO, one can access one workflow to ensure that one’s content is visible across Google, Chat GPT, and the plethora of similar AR platforms.
​6. Tableau
This is a data visualisation and business intelligence tool par excellence that uses AI to help marketers analyse data to obtain cutting edge insights with regard to growing a business or brand. Its ability to leverage data to solve problems is unparalleled, which gives it the ability to transform a business.


Why use AI in Digital Marketing
The case for using AI in digital Marketing is very persuasive indeed. For one, it leads to an improvement in overall efficiency for the simple reason that it frees business owners, executives, and marketers from having to perform repetitive tasks and focus on the core ones that help a business grow in an optimal manner.
AI imparts the ability of making data-driven decisions, allowing businesses to benefit from the most well considered and informed strategies, tactics, and actions.Leveraging AI allows businesses, regardless of size and budget, to compete with the best in business by enabling a level playing field.
AI helps enhance customer satisfaction by personalising the way that the clients’ requirements are met in a timely manner. This is something that tools like chatbots can help achieve. Apart from speeding up decision making, perhaps the best advantage of using AI in digital marketing is the fact that it helps a business scale up their marketing without having to break the bank on account of a huge marketing budget.


















Sunday, August 31, 2025

India-US Relations Beyond Trump's Tariffs

Image courtesy of Google's Gemini AI



While the whole nation seethes with righteous and definitely justified anger at the US President, Donald Trump's bizarre decision to impose an appallingly high 50% tariff on Indian goods imported into America, there is an  urgent need to look at the issue dispassionately and not get weighed down by emotion.
It is true that the reason for imposing an additional 25% tariff on the importing of cheap Russian oil by India is pure hypocrisy, as both China and Europe individually buy more energy from that country. Besides, the US itself trades with Russia in a not-so-insubstantial manner. To add insult to injury, Trump has also decided to cosy up to the quasi-dictator of Pakistan, Asif Munir. That being stated, the answer to the bullying tactics of the present American administration is not to rush into the arms of revisionist, dictatorial regimes like those of China and Russia. Add to that the fact that China has illegally occupied vast tracts of Indian land and continues to view India as a rival and a threat to its rise, we have every reason to tread carefully.
This is the same China that fully supported our belligerent Western neighbour, Pakistan, during Operation Sindoor. Russia is in no position to be a strategic asset for India, given that it is in the doghouse owing to its ill-advised Ukraine war. What’s worse is that it is beholden to China for its very survival. Besides, it has only caused trouble for India on account of its habit of invading nations here and there. Its entry into Afghanistan in the 1980s saw the rise of Islamist terrorism in India’s neighbourhood, and its invasion of Ukraine has thrown a spanner in budding Indo-US relations.
The Indian-US strategic relationship was carefully crafted over the last two decades and makes as much sense today as it did six months ago. That a mercurial US president, who has troubled relations with all of his nation’s allies and close friends, is giving India a lot of grief is undisputed, but that is something that the whole world is contending with. We have to remember that Trump is not America, and his handpicked team of lackeys who go along with his every mad whim and fancy.
There is the bureaucracy of that nation who haven’t changed its worldview just because an irrational and seemingly semi-literate demagogue is in charge for a few years. Nor have the right-thinking politicians on both sides of the aisle, and even former members of Trump’s first cabinet. Everyone is waiting to weather the Trumpian storm, and so should India. At the same time, India is doing the right thing by continuing to exercise its long-cherished strategic autonomy by seeking to expand trade relations with China and Russia, apart from similarly engaging with the affluent European Bloc of nations and the United Kingdom.
India, being the largest nation in the world in terms of population, has a tremendous advantage in that it has such a large market, which can not only help it grow economically even in the event of a fall in its export earnings, but it can also use that as leverage in conducting its global affairs. Not allowing free rein to the Americans in the Indian markets, in fact, lies at the heart of the current American decision to punish India with tariffs.
For all the current problems we are having with the Americans, there is much that binds the two former British colonies. The Americans supported India during its freedom struggle and provided it with much-needed food aid in the 1960s. Martin Luther King based his civil rights movement on Gandhi’s principles of non-violence.
It also helped us against the Chinese in 1962, and there have always been warm people to people contacts between the peoples of the  two countries. The English language and their status as the world’s most consequential democracies bond India and America in ways that are not possible with totalitarian states like Russia and China. The best and brightest Indian students have gone on to complete their higher studies in the most prestigious American colleges and found astounding success in America across myriad fields. Indian doctors, engineers, managers, CEOs, and IT professionals rule the roost in the United States of America.
The two countries bond culturally as well, with the American way of life slowly permeating across India’s cities as towns, as evidenced by the very large number of Mc Donalds, Burger KIngs, Pizza Huts, and other American style  fast food chains present everywhere. People drink Coca-Cola and  use American social media platforms in practically every part of India and draw their cultural cues from the West, and hardly from Russia and China. India, on its part, exercises its cultural influence on America through yoga and spirituality. This is not a relationship that is driven by the politicians, but the peoples of the two countries. We need to remember that when we react to the actions of the men of straw who call themselves leaders of America.
While protecting India’s interests by not succumbing to their rank bullying tactics, it is important not to throw the baby out with the bathwater. We should, in fact, look at the present impasse with regard to Indo-US relations as an opportunity to try and strengthen our domestic industries and seek out diverse export markets. At the same time, we should not shy away from the important economic reforms needed domestically and unshackle our private sector to grow boldly and ambitiously. We would also see if we can reduce the tariff we charge on our imports to encourage countries across the world to trade with us. That will also incentivise our local industries to become more efficient and give customers better value for money.
There is much that is being said about the 21st century being an Asian one, and that is not something lost on the Americans who would want to hold on to their position as the numero uno nation of the world for as long as possible. India is well positioned to continue being somebody that the US will benefit from engaging closely with. The Americans will come around. They have to if they have any sense. In the meantime, India should play its cards just right.