We all hear a lot about how social media are revolutionising corporate and social communication. But is that really the case? Do we see any real and concrete evidence of that happening around us? Or is it something that we all talk about(media agencies and corporates) and at best give perfunctory importance. What for example is the impact of social media on brand perception? How does the access to social media empower the customer? Do the social media help increase customer loyalty?
These are metrics which need to be studied and quantified. And the important thing to remember is that one cannot approach social media randomly and hope to achieve great results. You have to plan and be very methodical. Your messaging through these media determines the type of image you portray. So if you are given to sending out over the top messages, that is how your brand image will be perceived; so you have to be careful that whatever you put out is in absolute synergy with how you want your brand perceived. So be certain that people form the right impression.
The next thing to do is to choose the right vehicles and link them to your blog. A good blog which has an interface with vehicles like twitter, linkedin, flickr, facebook, etc will help generate a buzz. It is important to have a consistent pattern. A good way of communicating is to go out there and 'socialise'-for instance participate in discussions and fora that are of common interest, but always remember to control the exchange of information in a way that it adds value and does not detract from it.
Social media are in fact great in helping you connect with you target audience in a way that no other media can match. It gives you the opportunity to interact personally and directly as well as resolve problems in a better and more empathetic manner. Social media also obtain great and honest feedback and allow you to conduct research in a more thorough fashion giving you the opportunity to give your target audience exactly the product and service they desire and not a close approximation.
So social media can enhance brand value in the most efficacious way, provided you figure out the right way of doing it. This is because no other media lets you feel the pulse of your target audience, this up close and personal.
These are metrics which need to be studied and quantified. And the important thing to remember is that one cannot approach social media randomly and hope to achieve great results. You have to plan and be very methodical. Your messaging through these media determines the type of image you portray. So if you are given to sending out over the top messages, that is how your brand image will be perceived; so you have to be careful that whatever you put out is in absolute synergy with how you want your brand perceived. So be certain that people form the right impression.
The next thing to do is to choose the right vehicles and link them to your blog. A good blog which has an interface with vehicles like twitter, linkedin, flickr, facebook, etc will help generate a buzz. It is important to have a consistent pattern. A good way of communicating is to go out there and 'socialise'-for instance participate in discussions and fora that are of common interest, but always remember to control the exchange of information in a way that it adds value and does not detract from it.
Social media are in fact great in helping you connect with you target audience in a way that no other media can match. It gives you the opportunity to interact personally and directly as well as resolve problems in a better and more empathetic manner. Social media also obtain great and honest feedback and allow you to conduct research in a more thorough fashion giving you the opportunity to give your target audience exactly the product and service they desire and not a close approximation.
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