GPT 6 Astra- Will it shake up the world of marketing?

 

The launch of GPT 6 Astra by open AI promises to forever alter the way marketing has been approached and carried out hitherto. Far from being a mere content creation tool, it is an autonomous marketing entity capable of performing like a human digital assistant that can glide between desktop apps, fill out forms and take charge of workflows. This path breaking  ability dubbed “computer use” empowers marketers across the board in a seminal manner. Some are claiming that GPT6 Astra rivals the AI holy grail AGI or Artificial General  Intelligence.

It transforms content creation by going beyond creating drafts and outlines. Astra goes several steps ahead taking care of research, creating customised versions of content  and disseminating it across formats and channels entirely autonomously.

It gives a leg up to the search strategy moving it from keyword use to achieve SEO and aligning it with GEO (Generative Engine Optimisation) and AEO (Answer Engine Optimisation) thereby making it possible for brand content to be cited as part of AI summarised search results.

Marketers are rid of the necessity of having to manually navigate between CRM data, creating ad content and buying media space and time. Astra enabled computer use makes all that a thing of the past by enabling multi app complex workflows.

What does it change?

With Astra being able to operate a computer the way a human does with its ability to click, type, navigate between desktop apps and essentially take the task in question to conclusion, it is a must have for savvy marketers as it helps them respond to comprehensive customer queries that ask for a simple and straightforward answer that best speaks to their needs. In the past all their search queries resulted in a long list of links that they were expected to open and do their own detailed research. In the case of AI powered research, customers are much more likely to click on the two or three well recommended links as they know that these have been thoroughly well researched and speak optimally to their needs.

Increasingly people base their buying behaviour on the basis of their AI chats. Astra helps marketers by turbocharging this process in terms of its speed allowing for a level playing field to businesses across scale and size. That being stated, marketers will no longer be able to leverage high quality generic content to engage with their prospects, as everyone will be on to it. What they will now have to do would be to prove the genuineness of their claims by furnishing tangible and credible evidence. Real people talking about real achievement will cut ice, grandiose announcements by way of highly well crafted content will no longer be accepted at face value. AI citing too happens not on the basis of content volume or how professionally it is created but by a real example of a claim being validated by a person of stature vouching for it, or by way of demonstrating it via a case study or a well regarded research paper.

Ironically, what Astra does is not make human intervention irrelevant, but in fact makes them the final arbiter about the type of content that finally goes out. It is the human touch and its authentic stamp of approval that makes content resonate with the intended target audience. Your voice has to be heard.

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