These days, more than your resume, it is your LinkedIn profile that is your professional calling card when it comes to furthering your career prospects. While your resume may willy-nilly make its way to a handful of people you thought you must approach, your LinkedIn profile can be accessed by its 1.3 billion registered users. Of these, the largest segment is an impressive 33%, comprising people in the 25- to 34-year age group. This means that rather than you chasing would-be employers, they find you themselves. In fact, thanks to your Linkedin profile, they are reasonably aware of your credentials even before they have exchanged pleasantries with you. There is not much you can do with the good old simple resume in comparison.
LinkedIn has changed the whole paradigm of the hiring process, making it more dynamic, interactive, real and personal. You don’t just send out resumes to people you want to engage and forge connections with and hope for the best anymore. Instead, LinkedIn professes your case better than a paid advertisement or PR exercise to just the people who can best help you enhance your career prospects. It represents who you are professionally in terms of your achievements, complete with the relevant testimonials, giving people more than an up-to-date snapshot of your credentials.
LinkedIn is the place for business and professional connections
LinkedIn is by far the best place to forge and foster business and professional connections. This is the place where you can zero in on a large number of job opportunities and offers. It is the junction where you can easily not just connect, but also engage with companies seeking to employ people like you and help you further your career prospects optimally.
For business people too, LinkedIn is the ideal platform for efficiently connecting and engaging with prospects and future clients. Besides, business leaders can also project themselves as influential voices of industry- something that enhances their personal profile as well as that of the brand they represent. Apart from that, businesses are enabled to source the best talent in their respective industries by virtue of the clout they have built up on LinkedIn.
LinkedIn Delivers
A mere traditional resume cannot possibly compare with what a well made LinkedIn profile can deliver. It is pertinent to note that there are a whopping 67.1 million companies on LinkedIn, with as many as 6 people being hired every minute through the platform. Can anyone, therefore, doubt that it delivers in spades? According to LinkedIn itself, while its hiring technology possesses the ability to make use of both user profile and resume data, the icing on the cake is the fact that the profile is searchable by a potential hirer even if someone is not actively searching for a job. This social media platform par excellence actually works towards improving your job prospects, without your even being actively involved in the process. Can your resume do any of that?
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