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The deployment of AI is becoming increasingly common amongst businesses, industries, organisations and professions across the world. It helps usher in unprecedented levels of efficiency, even as it brings the costs down. Its increased adoption in the times ahead is a no-brainer and a foregone conclusion. Where does it, however, leave people like solopreneurs, small-time entrepreneurs, and professionals who earn a living based solely on their skill, experience, and intellect when it comes to not just surviving but also thriving in a highly competitive market?
Can they too leverage AI to their advantage in any way? One of the ways that readily comes to mind is trying to use AI to promote their personal brand. Your personal brand is all about you and the best way to propagate it is to share what you stand for with the people you aspire to connect with. You could at the same time do with a dose of efficiency when it comes to reaching out effectively and efficiently to as many people as you can.
This is where AI can step up to the plate and help you by acting as your virtual assistant, with regard to popularizing your personal brand. Here’s how it can help if you take the trouble to train the AI tools you use with the right inputs-
Helping in creating as well as curating content
AI tools can be a great help in providing you with ideas for creating blog posts, social media updates, videos and podcasts that are perfectly aligned with your target audience’s interests and requirements. They can also be quite handy in helping you actually draft content ranging from social media posts, complete with captions to full articles. An AI tool is also quite good at repurposing any piece of content into several different types of formats like newsletters, social media snippets or even video scripts. These days you can also use AI tools to come up with striking images or short video clips to make your point to your target audience.
Helping with audience research and targeting
AI tools are super efficient at target audience profiling allowing you to obtain a fairly accurate assessment of your ideal clientele. Furthermore, these will also provide you with a fairly accurate idea of what their issues and concerns are. Besides, you will obtain a pretty accurate idea of how you can access them online.
They will also help you come up with a personalized messaging strategy derived from audience insights, which will resonate quite effectively with your target audience, helping your brand make a lasting impact on them.
Helping with social media outreach
AI tools can make social media outreach fast and efficient for individuals seeking to leverage that medium to grow their personal brand. These tools can help you determine the ideal time for posting on the relevant social media platforms, greatly increasing their efficiency. Besides these can help you assess how the engagement is going for your brand and help you get a handle on the right keywords to use and the trending topics you could touch upon in your posts to make them more effective.
These can also allow you to engage with your target audience in a timely manner leading to more meaningful conversations. You can likely also use chatbots to respond automatically to certain sets of queries and questions.
Helping automate your emailing
Emailing continues to remain one of the most effective outreach methods for businesses, organisations, individuals and working professionals, even in the age of social media. AI tools can help individuals achieve super-efficient methods of outreach by automating the whole emailing process from A to Z. These help to not only segment the mailing list as per pre decided parameters but also help craft personalized email text that is more likely to elicit a response. Apart from that these help automate the email sequence in a manner that helps you both nurture prospects and onboard new clients.
This is the best possible time ever for empowered individuals to build and enhance their personal brand in a manner that was earlier reserved for mega-corporations. AI tools have made it possible for individuals to profess and advocate their personal brand in a highly efficient and impactful manner, enabling them to massively expand their outreach to their precise target audience resulting in them far surpassing whatever goals they hope to achieve.
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