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Photo by Kindel Media: https://www.pexels.com/photo/a-clicbot-slicing-holding-a-knife-near-wooden-chopping-board-9028912/ |
As the
ability of AI tools to create life-like videos grows by leaps and bounds, one
needs to take a step back and look at the implications of these
paradigm-redefining technologies. The biggest positive is that it makes video
and filmmaking available to whoever may care to dabble in it, regardless of how
much money they have or the kind of technical training they may or may not have
received. This pushes open the doors to creative filmmaking for would-be movie
makers, professional YouTubers, advertising and PR professionals,
educationists, business people and just about anyone seeking to leverage videos
to promote themselves or their products and services.
On the flip
side, AI-generated deepfake videos are the biggest danger, as the recent Tailor
Swift incident clearly demonstrated. They are also potent weapons for spreading
misinformation, which can be used by nations at war or unscrupulous politicians
seeking to push bizarre conspiracy theories in order to win elections. Even legally created AI videos can be quite
harmful to the interests of a whole range of professionals. Famous movie actors
may, for instance, be compelled by circumstances to allow the likeness of their
images to be signed away to movie corporations to use as they see fit. New
actors may never get to practice their craft. The sword of AI-generated videos
would also hang on TV news presenters' and anchors' heads as media
organisations might prefer to deploy AI-generated life-like news and programme
presenters.
There would
no longer be any flesh and blood travel vloggers needed as anyone could create
wonderfully crafted life-like travel videos simply by asking AI to both script
and film these according to one’s exact specifications and requirements. With
everybody consuming virtual content that has been regurgitated from all the
content of that type that has preceded it, there will be a gradual erosion in
the quality of the content as there will really be nothing new and original
that will get created. People may stop viewing videos altogether owing to the
presence of millions of slickly made videos possessing no soul. What is human
existence without sweat, tears and toil leading to celebratory triumph?
Already the
young are doomscrolling the stupidest of reels on their phones all day and
sometimes all night long. Better and
better AI-created videos will only further this addiction. Life will become
eerily close to what they show in the Matrix movies. People will lose their
humanity and forget the very purpose of life. This will not leave the owners of
the neo-colonial big-tech firms unscathed, for they are part of the universe of
humans too-or are they?
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