Content Rules and Rules

The time for content has come and how. Press Releases though not yet passé, don’t catch enough attention. High quality cutting edge content is the new mantra to engage one’s traffic audience. Can’t get that to them, you are in big trouble. Period.

But the reality is that content as a means of pitching your products and services is not new or novel concept. Most companies have been using content in the shape of blogs, reports, surveys, news-letters et al for a number of years. Only they didn’t know that what they were doing was creating content.

However it is in the sharply focused leveraging of content as a means to expand one’s product or service footprint by way of holistic brand building and more efficient lead generation that one has moved away from the traditional methods of positioning content as an effective marketing implement. This requires for organizations to get their acts together in the areas of both editorial and marketing. Among other things, it requires a firm handle on the PR, SEO and social media aspects of one’s outreach strategy.

More than anything, including making prolific PR the mainstay of one’s strategy, one needs to focus on quality. With a multiplicity of media channels, including the all pervasive social media the emphasis of this cannot be overstated. This is on account of the fact that the target audience now has the wherewithal to provide feedback that you need to respond to. You put out inane marketing drivel, they will just disconnect.

People are no longer going to lap up anything you dish out. They will respond if you are talking to them about something that addresses their concerns. Lastly you will eventually run out of marketing spiel to hand-out. You really do need to work very hard on the content that you advocate, or it won’t work for you. Just updating your posts or getting out press release after press release amounts to little more than some pompous spamming.

In order for your content to be able to set the social media space on fire, it needs to be useful, entertaining and catchy. If it is not, then you are either not enhancing your online prestige or are busy downgrading it.