AI is being used for practically every field of human endeavour, and it cannot be that it will not be leveraged for something like digital marketing, which, as it is, depends upon technology to achieve results. A majority of marketing professionals around the globe are quite comfortable using AI tools in their day to day work. The level of adoption may not be uniform, but there is no denying the fact that AI adoption in the field of marketing is growing by the day.
Not surprisingly, the most pervasive use of AI is in written content in the shape of blogs, social media posts, and emails. It is also used extensively for carrying out market research and automating tasks. Amongst the biggest benefits of using AI for digital marketing is the fact that it can allow one to personalise one’s marketing efforts to speak to one’s prospects’ and customers' specific needs and requirements. AI applications also help digital marketers with SEO and advertising, and campaign optimisation. It also helps analyse customer-related data obtained from diverse platforms and make accurate demand forecasts.
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| Image generated by Google's Gemini AI |
AI tools used for Digital Marketing
Most people are aware of generative AI tools like ChatGPT, Google Gemini, and Claude AI; there are a large number of other very useful AI tools that digital marketers can put to good use for a whole range of functions. Let’s get a lowdown on some of them-
- Midjourney
Midjourney is a generative AI tool that generates images based on prompts provided in natural language. While its speed and accuracy are quite noteworthy, its ability to allow savvy digital marketers to give full rein to their creative imagination is what is remarkable about this tool.
2. Drift
Drift is a very useful AI chatbot that helps with lead generation. Besides, it is great for customer interface. Not only does it offer a proactive chat feature, but it also enables lead qualification via conversational AI, besides offering integration with CRMs.
3. Evolv.ai
Evolv.ai is a handy AI tool that helps businesses provide improved customer experiences in real time with the help of AI and machine learning. It is a knowledge management tool that helps them make sense of AI-generated recommendations by integrating various types of business intelligence.
4. Mailchimp
Mailchimp is a popular AI-powered email marketing tool. It is very useful as it not only helps one personalise content, but to also helps figure out the best time to send out marketing emails. This is one tool that can help a business increase both the number of new as well as repeat customers.
5. Surfer SEO
Surfer SEO is a very useful tool used for on-page optimisation. It is cloud based and can help a business analyse its pages vis-a-vis the currency ranked ones on any of the search engines. The advent of AI has changed SEO. With Surfer SEO, one can access one workflow to ensure that one’s content is visible across Google, Chat GPT, and the plethora of similar AR platforms.
6. Tableau
This is a data visualisation and business intelligence tool par excellence that uses AI to help marketers analyse data to obtain cutting edge insights with regard to growing a business or brand. Its ability to leverage data to solve problems is unparalleled, which gives it the ability to transform a business.
Why use AI in Digital Marketing
The case for using AI in digital Marketing is very persuasive indeed. For one, it leads to an improvement in overall efficiency for the simple reason that it frees business owners, executives, and marketers from having to perform repetitive tasks and focus on the core ones that help a business grow in an optimal manner.
AI imparts the ability of making data-driven decisions, allowing businesses to benefit from the most well considered and informed strategies, tactics, and actions.Leveraging AI allows businesses, regardless of size and budget, to compete with the best in business by enabling a level playing field.
AI helps enhance customer satisfaction by personalising the way that the clients’ requirements are met in a timely manner. This is something that tools like chatbots can help achieve. Apart from speeding up decision making, perhaps the best advantage of using AI in digital marketing is the fact that it helps a business scale up their marketing without having to break the bank on account of a huge marketing budget.
