Content & Communications-Vipin Labroo
Saturday, September 27, 2014
Grappling with Tech. PR
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Tech. PR is the future. All PR professionals know it and have apparently been gearing up for it. Everyone wants to know what the new-age P...
Friday, August 8, 2014
The changing face of PR
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The face of the PR industry is changing at a rapid pace, even without many of the people who are a part of the industry and should know be...
Wednesday, July 16, 2014
The 5 key challenges of housekeeping
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The 5 key challenges of housekeeping The quality of housekeeping may not be the first thing that a guest thinks of when choosing a...
Thursday, December 5, 2013
Marketing Communications in the days ahead.
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For many years now we have been hearing that traditional advertising is not the way of the future, and of late we hear that the advent of p...
The perils of being a Public Relations professional in India.
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It is not easy to be a Public Relations professional in India. From being completely misunderstood as a profession to little or no apprec...
Why harp about content?
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Everyone has been harping about the importance of content for a very long time now. So much so that it is beginning to sound cliched. Why t...
Learning advocacy
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Blowing your own trumpet or beating your own drum will not win you many fans. But having someone else advocate your cause will leave people...
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