Content & Communications-Vipin Labroo

  The launch of GPT 6 Astra by open AI promises to forever alter the way marketing has been approached and carried out hitherto. Far from be...

Photo by Markus Winkler on Unsplash There are a plethora of ways in which you can obtain media coverage for your product and services by pa...

  Why do journalists ignore most press releases? The simple answer is that there have always been way too many, and AI slop has only compoun...

  Media relations, till not very long ago, was what defined the PR process. Clients thought, with much justification, that the success of a ...

  PR often is the very lifeblood of startups as it gets their marketing effort going without them having to break the bank. Unlike advertisi...

  There’s that famous old saying by the famous French philosopher Descartes: I think, therefore I am. This kind of points to the role of a C...

  Being an introvert by nature needn't get in the way of your building a powerful brand. Firstly, there is nothing inherently wrong or n...