Content & Communications-Vipin Labroo

The face of the PR industry is changing at a rapid pace, even without many of the people who are a part of the industry and should know be...

The 5 key challenges of housekeeping The quality of housekeeping may not be the first thing that a guest thinks of when choosing a...

For many years now we have been hearing that traditional advertising is not the way of the future, and of late we hear that the advent of p...

It is not easy to be a  Public Relations  professional in India. From being completely misunderstood as a profession to little or no apprec...

Everyone has been harping about the importance of content for a very long time now. So much so that it is beginning to sound cliched. Why t...

Blowing your own trumpet or beating your own drum will not win you many fans. But having someone else advocate your cause will leave people...

At the best of times PR is a misunderstood profession in India. It is viewed upon something like a dirty tricks department rather than an o...